Course bundling means packaging multiple courses or resources together and selling them at a combined price, typically at a discount compared to purchasing each item individually.
When bundling makes sense
Bundling works best when your courses serve a natural progression. A yoga teacher might bundle "Foundations," "Intermediate Flows," and "Advanced Sequencing" into a complete training path. A business coach might bundle a course on pricing with one on sales page writing and one on email marketing. The key is that the courses complement each other and together deliver a more complete transformation.
Pricing your bundle
A 20-30% discount compared to buying courses individually is typical. This creates a meaningful incentive without devaluing your individual courses. If your three courses sell for $200 each ($600 total), a bundle at $450 offers clear savings while still representing the value of the combined content.
Bundle vs. membership
A bundle is a one-time purchase of a fixed set of courses. A membership provides ongoing access to a growing library for a recurring fee. If your content is relatively stable and complete, a bundle makes more sense. If you are continuously adding new material, a membership model lets you capture the ongoing value you are creating.
Related Resources
Frequently Asked Questions
When should I bundle my courses?
Bundling works best when you have 2-3+ courses that serve a natural progression — like beginner, intermediate, and advanced levels, or courses that cover complementary skills. Bundling unrelated courses just for a discount tends to be less effective.
How much of a discount should a bundle offer?
A 20-30% discount compared to buying courses individually is a common range. The bundle needs to feel like a meaningful deal without devaluing your individual courses.